Hybrid Research Solutions

Get the best of both worlds. Close any potential vacuum between qual and quant methods to achieve more in-depth, accurate data.



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Sago’s digital technologies enable you to conduct quant and qual research in one fell swoop.

Combining research methodologies is a cost-efficient and time-effective solution that encompasses both human-centered insights and analytic confidence within target markets.​

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Hybrid Approaches

Combine online quantitative and qualitative methodologies concurrently​
Run a qualitative study with a mix of approaches or technologies​
Run a quantitative study that incorporates qualitative elements.

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In Series or In Parallel

Whatever your need, Sago is uniquely positioned to seamlessly combine traditional qualitative methods with a range of online qualitative or quantitative solutions. Let us help you to meet the full scope of your objectives by integrating research methods in creative ways to maximize participant engagement.

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Dedicated Project Manager

Liaise with just one point of contact who will coordinate across our local teams to recruit and engage your target respondents for telephone interviews, online focus groups, online bulletin boards, ethnographies, and of course, for traditional focus groups and in-depth interviews.​

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Ready to get started?

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