SCOTT BAKER
EVP, Client Solutions, Brands
Scott Baker is an Executive Vice President focusing on direct-to-brand relationships within the financial sector. He has extensive knowledge and experience working with Fortune 100/500 Brands across various verticals, solutions, and methodologies. Over the years, he has developed many long-term client partnerships and is always looking for new ones, working with his clients to achieve their research goals, consider innovative approaches and solve current problems.
Scott began his career in advertising before joining the research firm Herron Associates in Tampa, Florida, in 1991. In 1998 he moved to Los Angeles, California, to join Adept Consumer Testing, where he worked across many positions, from Project Director to President, before leaving the company. In 2014, Scott joined Sago, where his responsibilities ranged from overseeing West Coast Operations to leading the Brand Team and several key accounts. In 2022, Scott explored an opportunity at an advisory firm Escalent, focusing on Retail clients specifically before returning to Sago in January 2023.
Scott is highly involved in several professional organizations, including the Insights Association and Intellus Worldwide. Over the years, he has served numerous local and national positions within these organizations and other non-profits. Currently, he serves on the Executive Committee for the Insights Association Board of Directors as the Vice Chair, focusing on National Events and DEI (Diversity, Equity, and Inclusion) initiatives with the IDEA Council.
Scott graduated from the University of South Florida with continued education from New York University, Loyola University, UCLA Extension, Burke Institute, and the Disney Institute. In addition, Scott is IPC certified, which is an Insights Association designation.
Scott lives at the beach in Los Angeles and can be found doing outdoor activities on the weekends with his husband and two mini-Schnauzers – typically between Marina del Rey and Malibu, California.