digital qual

Designing Mobile Qualitative to Achieve Better Insights

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With an increased demand for a mobile-first approach, it’s no wonder smartphone qualitative has become an important component in the researcher’s digital toolkit. After all, this solution delivers an unprecedented view into the environments and experiences of the consumer and yields detailed in-the-moment and in-the-emotion insights.

Mobile ethnographies deliver rich feedback, but it’s critical to design your research with the respondent in mind. Otherwise, you risk leaving insights on the table.

Our team of digital qualitative experts at Schlesinger Group has compiled twelve crucial tips to help you design and conduct effective mobile qualitative research while keeping the respondent and their experience top of mind.