The Latest Findings from Our Swing Voter Research

The Swing Voter Project, a collaboration between Schlesinger Group and Engagious, continued this month to understand how voters in key battleground states are thinking and talking about critical issues such as Biden’s travails, infrastructure, inflation, changing priorities, and Facebook.

Two online focus groups took place on November 9 with swing voters from the most competitive battleground states who voted for Donald Trump in 2016, then Joe Biden in 2020. This month voters expressed their growing frustration towards President Biden.

Rich Thau, President, Engagious, moderated the groups and said, “Half of our Trump-to-Biden voters didn’t even know an infrastructure bill had passed, and among those who did, most were underwhelmed.”

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