Amanda Karp

AMANDA KARP

VP, Client Solutions

Amanda Karp delivers marketing research solutions and pays close attention to detail in her client account management. She seeks to understand the needs of her clients at depth and adopts a tailored approach to her support of their qualitative and quantitative research. Amanda works collaboratively partnering with her clients for both their immediate and long-term needs and pooling the resources at Sago to deliver for even the most challenging of projects across consumer, healthcare, and B2B markets, in the US and worldwide.

Amanda began her career in marketing research in 1998 as a co-owner of The Focus Room facilities, where she oversaw all client service and daily operations. In 2014, The Focus Room was acquired by FUEL Global. Amanda managed company integration. At FUEL she became an integral part of the account management and client service team.

Amanda enjoys playing tennis, watching college sports and HULU marathons, and running her local soup kitchen as part of Sago Community Impact in her free time.

Industry Activity

  • Insights Association Member
  • NY AMA member
  • WiRe Member

Articles

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