Product optimization is critical to success in the marketplace. Our team is highly adept at planning and executing complex testing programs. We support a variety of methods for product testing from facility and central location testing to in-home or on-site testing using qualitative or quantitative or hybrid approaches to best suit your product and test objectives.
Do you conduct numerous product tests per year? Or do you require a Specific User Group for regular contact? We are able to create dedicated or proprietary custom panels for your tests.
Our Product Testing Solutions
In-Home Use Tests or Home Use Tests provide an opportunity to gain practical, in-the-moment feedback on consumer products as they would typically be used in their real life environment. IHUTs are particularly ideal where testing of products is over an extended period. We recruit your target consumers to test products with close attention to engagement levels required for this kind of study. For quantitative testing, we deploy or range of online technology, including mobile, online surveys and bulletin boards to gain feedback. For a qualitative approach moderators may be invited into the users’ homes to conduct an in-person interview regarding the use of the product or we deploy a range of online qualitative technology, such as video diaries and webcam interviews to help you gain deeper insights.
We provide a range of food and drink testing solutions either in facility or at central locations that provide the right footfall and appropriate facilities to suit your particular needs. We support your preferred approach, be it branded or blind paired comparison tests or your proprietary technique. Depending on your chosen location, we pre-recruit or intercept and pre-screen participants to deliver a representative sample of respondents to support either a qualitative or quantitative approach. Our test teams are trained in this technique and follow strict guidelines in preparation and presentation to avoid cross contamination and ensure neutrality. For alcohol testing, we ensure local laws and protocols are applied to ensure responsible tasting.
Central Location Tests
‘Central Locations Tests ‘or ‘Hall Tests’ support researchers requiring respondents to have direct contact with a product under research. Schlesinger Group is experienced at managing all aspects of your CLT data collection from accommodating the particulars of your chosen technique to venue selection and finding and engaging your respondents through a variety of CLT recruitment solutions. We also support visual testing enhancements though mobile eye tracking labs.
For durable goods testing, product clinics in central locations allow for testing and comparison of larger products alongside competitive products. We run clinics for ready for consumer and industrial products including prototypes. We are logisticians and we proactively manage the details of your clinic to ensure effective product interaction in a suitable environment accessible to your target market.