Combine the Qualitative Insights of a Focus Group With the Quantitative Precision of a Survey

Gather Instantaneous Data

Gauge interest and appeal to a concept or media via closed-end questions responded to non-verbally and anonymously, promoting unbiased participation and delivering results live to you and your clients.

A Tested and Trusted Data Collection Tool

Powered by Perception Analyzer®,  Dials by Schlesinger uses the latest dials models, well maintained and supported by a knowledgeable and moderator-friendly Technical Facilitator who will guide you through your study.

Applications for Dials Research

Dials by Schlesinger is well-suited for providing continuous evaluation of any length communication or test material in focus groups, central locations, audience, and other environments.
  • Evaluation of products, brands, and concepts
  • Advertising testing, from story boards to final production
  • Product materials, whether in print, audio or video format
  • Response of audiences to communications such as speeches and presentations
  • Appeal of television programming, radio advertising, movies and advertisements
  • Fine tuning of arguments in mock trials
  • Better understanding and prediction of jury behaviour

A Range of Question Types Available for Programing

Your project objectives and analysis models drive your questions and question types.  We program the system for your questions and support your program on-site.

Capture straightforward answers including ‘Yes/No’. Discrete choice questions are close-ended questions with pre-defined responses.

They allow participants to select one response from a list. Each response is coded to a value, with the range of values appearing on the dial display as the dial is turned.

The Results:
The software displays responses in graphical, quick frequency, and crosstab views, and it allows for easy export to SPSS, Excel®, or virtually any advanced analytic software. You can also save results in JPEG, PDF, and other graphical file formats, or convert to HTML for sharing or posting online.

Intensity scale questions capture a participant’s preference over a range of values, such as 1 to 10 or 0 to 100 (you can program any custom scale between 0 and 100).

Intensity scales can be used to measure opinions, attitudes, or projected behavior on a variety of scales, including:

  • Agreement
  • Appeal
  • Likelihood to purchase

This type of question captures positive or negative response as well as the intensity of the response.

The Results:

The software displays results as a mean value plus a histogram showing frequencies across various range level.

Trade-off questions present participants with differential choices, comparing items in a pair-wise fashion such as:

  • Item A versus Item B
  • Item A versus Item C
  • Item B versus Item C

The Results:

The software summarizes these comparisons, showing preferences and the strengths of preferences, revealing not only which item is preferred, but by how much.

Moment-to-Moment questions capture participants’ varying, real-time reactions in response to continuous stimuli. As participants view the material, they constantly adjust the dial. The system frequently polls the dials, typically once per second, and stores the results synchronized with the timeline of the visual information.

Moment-to-Moment is most often used to test:

  • Television ads
  • TV pilots
  • Debates
  • Live presentations
  • Other video or audio programs

The Results:

The Perception Analyzer collects data and plots as a multi-line-graph. The software can also super-impose the graph over the test material. This creates an overlay and synchronizes participants’ feedback to the stimuli for a revealing look at its impact, moment-to-moment. Data points for each dial during each second of the test may also be exported for further analysis and replotting using different subsets or criteria.

You have several options for viewing the data. You can show:

  • The total sample as a moving white line
  • Multiple subsets as moving color-coded lines
  • The total, running cumulative mean
  • Moment-to-Moment means for the total and the subsets
  • A histogram of how the dial ratings are distributed throughout the test

Flexible Reporting

  • Data is immediately available
  • Option to share live results with moderator, participants and clients, as preferred
  • Set and review demographic profiles for the data collected
  • Display data in aggregate or by subset, and analyze data across multiple subsets.
  • Superimpose results over the visual stimuli and include in your report in video format
  • Save the data in different file formats, including: SPSS, Excel®, PowerPoint®, or export data for advanced group analytics
  • Reports and overlays can be made available through a secure web portal

Supporting You All the Way

We help you at every step to integrate the Perception Analyzer® into your study.  Our Dials by Schlesinger Technical Facilitator is on-site with you during your entire study, setting up your sessions, running the system and making any adjustments to adapt to developments of your session. We:
  • Program the questions into the Perception Analyzer ® software
  • Deliver the Perception Analyzer system to the project venue
  • Set up and test the system with the on-site audio/visual equipment
  • Operate the Perception Analyzer system during your sessions
  • Deliver data files and present results in a range of formats and profile sub-sets, as needed

Ready to get started or learn more about measuring unbiased perceptions to your stimuli?

Connect With Our Expert

Scott Baker, Vice President
+1 (310) 295-3045