Virtual Aisle displays life-sized, high-resolution images of shopping environments, allowing researchers to quickly test merchandising placement, POS signage and branding elements, and pricing strategies. Leverage this solution for your next shopping study at any our US locations.
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Capture Compelling Shopper Insights, Faster, Smarter, and Easier
Flexible
Test multiple design options simultaneously and easily modify test stimuli on the fly.
Speed
Gain faster results than in-market testing with virtual shelf technology.
Actionable
Identify potential lead designs to test in further stages of research or in-market testing.
Customizable
Customize the virtual shelf with your imagery or use our designers virtual assets and shelving.
Ideal for Qualitative & Quantitative Methods
Recreate the Shopping Aisle
Replicate the in-store shopping environments with life sized high-resolution image projections. Combine multiple screens to get a full understanding of the consumer experience in a real-world environment.
Go Beyond Shelf Placement
Using 3D interactive touch screen, customers examine products in more detail just as they would in-person.
Mix Methods to Gain Deeper Understanding
Collect quantitative data before, during, or after your shopper research by adding eye tracking, post-shop surveys, or shopper observations.
Supporting Your Research Success
Our expert team makes leveraging Virtual Aisle easy for you. Our skilled technology consultant guides your aisle set-up and research success and our research engineers are with you on-site to set up the Virtual Aisle and operate the equipment during your study.
