Virtual Aisle displays life-sized, high-resolution images of shopping environments, allowing researchers to quickly test merchandising placement, POS signage and branding elements, and pricing strategies. Leverage this solution for your next shopping study at any our US locations.

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Capture Compelling Shopper Insights, Faster, Smarter, and Easier

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Flexible

Test multiple design options simultaneously and easily modify test stimuli on the fly.

Speed

Gain faster results than in-market testing with virtual shelf technology.

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Actionable

Identify potential lead designs to test in further stages of research or in-market testing.

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Customizable

Customize the virtual shelf with your imagery or use our designers virtual assets and shelving.

Ideal for Qualitative & Quantitative Methods

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IDIs

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Shop-a-longs

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Conjoint analysis

Recreate the Shopping Aisle

Replicate the in-store shopping environments with life sized high-resolution image projections. Combine multiple screens to get a full understanding of the consumer experience in a real-world environment.

virtual aisle
virtual aisle

Go Beyond Shelf Placement

Using 3D interactive touch screen, customers examine products in more detail just as they would in-person.

Mix Methods to Gain Deeper Understanding

Collect quantitative data before, during, or after your shopper research by adding eye tracking, post-shop surveys, or shopper observations.

virtual aisle

Supporting Your Research Success

Our expert team makes leveraging Virtual Aisle easy for you. Our skilled technology consultant guides your aisle set-up and research success and our research engineers are with you on-site to set up the Virtual Aisle and operate the equipment during your study.

Ready to start collecting compelling shopper insights?