Is Your Recruitment Optimized for Online Qual?

Online Qualitative research methodologies and technologies are increasingly varied and engaging. While this allows for a depth of insights and access not previously possible, to optimize results, it is essential to consider your respondent. A panel designed and prepared for online qual methods is paramount for quality results. What should you be checking with your recruitment provider? That your respondent is genuine and on target, goes without saying. You should also be assured that the same respondent is suitable for your particular online [...]