Five Objectives Addressed with Mobile Qualitative Insights

Insightful moments happen at unpredictable times and in unexpected places.

We designed and built our mobile ethnographies platform, Over The Shoulder, so that you can have unprecedented access to your target audience in these moments as they occur. Here are five common objectives that align well with this approach.

Have a consumer segment you want to truly understand and empathize with? Over The Shoulder enables you to see where they live, work, and play.

Mobile Journals and Diaries
Whether it’s “joy and pain” journaling or activity diaries, Over The Shoulder was designed to help you conduct best-in-industry journal studies.

Tag along with the consumer and see what categories and brands intersect with their life.

Product Usage
Over The Shoulder makes it easy to capture usage occasions, giving you an authentic window into when, where and how a product is being used.

Path to Purchase
With Over The Shoulder, you can join the customers for the different steps and stages on their buying journey.

Want to learn more about Over The Shoulder or have a project in mind? Don’t hesitate to reach out.

Design Your Next Mobile Qual Project