Respondents are the foundation of market research, yet they are often left out of the equation.
There is buzz in the industry that if participant experience (PX) is not improved, the pool of responsive and willing consumers will begin to decline.
Our CIO, Isaac Rogers, sat down with Steve Hemsley at Research Live to give his take on this trending conversation.
Among his takeaways are to:
- Be more explicit about the research process
- Share the requirements multiple times throughout the study
- Explain why their voice matters
Access Isaac’s full perspective and see how we at Schlesinger are working to ensure that the participant experience is top of mind.