Who We Are

We connect with the world to provide human answers to important business questions. And as the world transforms, we continuously reach for new heights, redefining our solutions beyond our clients’ expectations, making it smarter, faster, and easier to gain insights that matter.

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Technology is transforming the way we solve research challenges. Sago is committed to acquiring and investing in transformative research technology to deliver respondents, platforms, and fieldwork services at the speed today’s decision-makers need them.

We are driven to move faster, make it easier to access our products and services, and create new ways for you to connect with audiences around the world. We have amassed some of the industry’s brightest minds in data science, software development, and research services to provide our clients with the most comprehensive suite of in-person and digital research methods.

Our adventure continues, together.

Steve Schlesinger, Executive Chairman

Our People Are Your Advantage

Talk to our leaders or the recruiters engaging with your targets. You will soon discover that loving what we do and being good at what we do go hand in hand.

We share passion and a purpose. From our ResTech development to work for our clients to engaging with our industry, each of us is clear in our belief that what we do and how we do it matters.

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We Keep Good Company

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Our Purpose

At Sago, we envision a future where market research is transformed by the power of human ingenuity and artificial intelligence, creating a world where businesses can make informed decisions that positively impact society, the environment, and humankind.

Improve the Human
Experience in Research

We’re obsessed with understanding and improving the ROI (Return on Innovation) in the Sago experience. By combining the power of AI with human expertise, we can create a more efficient and engaging research process for respondents, researchers, and stakeholders.

Commit to Relentless
Innovation

We are dedicated to developing innovative technology that embeds AI at every aspect of our supply chain. By continuously exploring and adopting cutting-edge AI technologies, we ensure that our solutions remain relevant, effective, and valuable to our clients.

Change the World
Through our Work

At the heart of our company culture lies the conviction that the work we do can positively impact the world. By focusing on projects and initiatives that drive positive change, we demonstrate our commitment to social responsibility and ensure the long-term success of our company and the world at large.

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Our Culture Code

Our code represents both who we are and whom we aspire to be.

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BE PASSIONATE

Be inspiring in what you do.
Shatter expectations.
Celebrate the wins. Have fun.

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BE A LEADER

Teach, learn, and listen.
Embrace the uniqueness of
others and empower everyone.

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BE CURIOUS

We are disruptors, we are
constantly learning new ways
to innovate. Challenge
the status quo.

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BE BOLD

Be a trailblazer. Take
chances. Make mistakes
and grow from them.

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BE AUTHENTIC

Show up every day being
yourself. Bring your ideas
and opinions – they matter.

Sago Community Impact

Even the smallest gesture can have a real impact. Our employees believe in making a difference in people’s lives in our national and international communities.

Sago Community Impact aims to engage with and support people facing challenges such as homelessness, hunger, educational and medical needs. We believe that giving back does good and feels good, which helps create a perpetual loop of happiness.unity Impact

We are founding members of the Marketing Research Education Foundation — committed to supporting education for young people worldwide. Learn more about how your company can help at mrgivesback.org.

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15,000

Trees Planted

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4,100

Hours Volunteering

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2,268,000

Water Bottles Reduced

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Here at Sago,
we look beyond the profit of
today’s study to long-term
possibilities. Loyalty and trust
are built one brick at a time.

Reed Cundiff, CEO

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I sincerely thank our clients
for their trust and the
amazing conversations over
the years that continue to
allow us to explore, learn,
invest, and grow.

Steve Schlesinger, Executive Chairman

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