Introducing Berlin’s Research Apartment

Schmiedl Marktforschung, Schlesinger Group’s leading data collection and research services provider in Germany, has introduced ‘The Apartment’ to its portfolio of research spaces in Germany. The Apartment, ideally located at Viktoria-Luise-Platz in Berlin, is a fully-furnished research home for testing and interacting with brands and products in a relaxed, comfortable environment, just like a respondent’s home.

The Apartment accommodates various fields of domestic life, including cooking, dining, media usage, housekeeping, relaxation, personal care, and family life. The intimate and natural environment is also particularly suitable for creative workshops, children’s research, and sensitive topics.

Viewing rooms and discreet cameras allow for observation and recording of respondent activity in-context and also for observation and recording of any subsequent depth interviews at The Apartment. All research is observable live by stakeholders around the world via FocusVision from which recordings of activity and daily habits can generate rich video insights for reporting.

Commenting on the news, Stephan Lange, MD, Schmiedl Marktforschung, said, “We are delighted to offer The Apartment as an alternative, in-context research space. The real-life, yet controlled environment allows respondents to engage with brands within their own natural social units – participating both in the moment and through self-report.”

Ideal For

  • Research with a social unit, such as a family or groups of friends
  • Consumer/household research
  • Sensitive topic research
  • Children’s research
  • Physician/patient interviews
  • Co-creation workshops
  • Creative and strategy meetings

Facility Features

  • Living Room
  • Kitchen/Dining Room
  • Children’s Room
  • Large Dining/Meeting Room
  • Bathroom
  • 2 Viewing Rooms
  • Natural Light
  • FocusVision Live Video

To complement this non-traditional research space, our German team delivers comprehensive solutions for your research including, high-quality recruitment, project management, moderation and language services.

Let’s Work Together

Chat about your next study or, when you are next in Berlin, request a personal tour of The Apartment.
Stephan Lange, Managing Director
Schmiedl Marktforschung
T. +49-30-235096-15 | M. +49-173-6203533