The Apartment
by Schmiedl Marktforschung

Welcome to Berlin

Welcome to Schmiedl Marktforschung in Berlin, the capital city of Germany and the second most densely populated city in Europe. With an internationally populated urban belt, Berlin provides a diverse recruitment market for consumers, business people, and healthcare professionals alike.

ADM Logo           Esomar          IA Logo

logo

Viktoria-Luise-Platz 7
10777 Berlin Germany

+49-30-23 50 96-0
Info@SchmiedlResearch.com

We are pleased to introduce The Apartment. A fully-furnished research home for testing and interacting with brands and products in a relaxed, comfortable environment just like a respondent’s home. The Apartment accommodates all fields of home life including cooking, media usage, housekeeping, personal care, and family life. This non-traditional space is also ideal for creative workshops.

A Versatile Consumer Research Space

Provides a Near Real-Life Research Environment

Research takes place in near real-life environments; living room; kitchen; and nursery. This is ideal when researchers do not want to rely on self-report by respondents from memory. Video recordings capture respondents engaging with products and even commenting during use.

Combines Observation with In-Depth Interviews 

Using products as respondents would at home allows for a more precise mapping of unconscious forms of everyday life habits. Researchers refer directly to observations during subsequent depth interviews.

Reveals Social Dimensions of Consumption Patterns

Product use often occurs during  interaction between people.  Natural social units can reveal this meta-individual dimension of consumption as they occur naturally in the Apartment.

 

Enables Innovation Research in Every-Day Settings

Innovation research and concept testing are not restricted to artificial laboratory settings: New products, and those in development, can be used immediately and brands experienced in their natural context.

Types of Studies Ideal for The Apartment

Consumer studies

iconProduct tests

iconSocial unit research such as families and friendship groups

Patient IconPatient interviews

Physician interviews

iconObservation followed by depth interview format

iconChildren’s research

iconHousehold research

iconFood/hospitality research

iconSensitive topics

iconQuantitative product tests

iconCreative workshops

Kitchen /
Dining Room
Viewing Room
to Kitchen
Living Room Viewing Room
to Living Room
Children's Room Meeting Room Bathroom
50 sq m. 22 sq m.
23 sq m.
12 sq m.
16 sq m.
60 sq m.
10 sq m.
Capacity - 12-18 Capacity - 12 Capacity - 6-8 Capacity - 6 Capacity - 1-3 Capacity - 20+ Capacity - 1-2
Fully equipped kitchen
+2nd movable kitchen avail
One-way mirror
L-Shaped
6-seat sofa
One-way mirror Configurable also
as a teenager’s room
Balcony Bath
Electric oven Work desk
at mirror
Armchairs Natural Light Natural light Sink
Sink Conference table Sideboard
& Coffee table
Video link to
viewing room
Toilet
Refrigerator Natural light TV/Monitor Beanbags and
play equipment
Mirror
Large worktop Gaming equipment Loft bed Washing Machine
Dining table Direct access
to bathroom
Natural light
Kitchen cabinets
Tableware
Natural Light

The Apartment By Schlesinger Marktforschung
Viktoria-Luise-Platz 7 | 4. Floor
10777 Berlin Germany

The Apartment by Schmiedl Marktforschung is located in the historic yellow building at the corner of Viktoria-Luise-Platz and Regensburger Straße. From the entrance with the house number 7, you can access our studio.

Arrival by Car

Access Google Maps Directions

Underground Parking Garage
At Prager Platz, you can access the underground parking garage „Tiefgarage Prager Passage“ with 240 slots. It is opened daily from 6 am until 10 pm. The studio is just a short walk away.

Additional Parking Opportunities
In the area of the Viktoria-Luise-Platz are additional fee-based parking slots. The chance to find a free slot here is higher than compared to other areas of Berlin.

Arrival by Public Transportation

Located at the Viktoria-Luise-Platz is the train station of the U4. From here it is just a minute to our studio.

Alternatively, you can take the train U1, U2 or U3 to the stop U-Bahnhof Wittenbergplatz. From here it is possible to reach our studio in about 10 minutes.

A taxi drive from Tegel airport takes approximately 25 minutes. You can also take the bus TXL which departs directly from the main terminal. Please alight at the stop U-Turmstraße and switch to the bus U9 to Spichernstraße. From here it is 800 meters to the studio.

Scandic Berlin Kurfürstendamm – 4-5 star hotel
4 minutes away from our studio by taxi
Augsburger Straße 5, Berlin
Visit the Website

Mercure Hotel Berlin Zentrum – 4-5 star hotel
4 minutes away from our studio by taxi
Fuggerstraße 8, Berlin
Visit the Website

Quentin Design hotel – 3-4 star boutique hotel
4 mins by Taxi
Kalckreuthstraße 12, Berlin
Visit the Website

The Apartment is Ideally Located For…

  • Central Station - 15 minutes by S-Bahn and U-Bahn
  • Metro: Viktoria-Luise-Platz (U4) – 3 minute walk
  • Tegel Airport TXL - 20 minutes by taxi
  • Restaurants and bars – 1 minute walk
  • Schmiedl Marktforschung Berlin Facility – 10 minute walk
  • KaDeWe Department Store – 9 minute walk
  • Potsdamer Platz - 11 minutes by taxi
  • Berlin Zoo – 8 minutes by taxi
  • Victory Colum - 8 minutes by taxi

Complete Language Services

Our bi-lingual teams support your project management.

We also provide specialist language services:

  • Translation of All Research Material
  • Simultaneous Interpretation
  • Transcript Translation
  • Report Translation
  • Translation of Report Summary
Logo White

Your first choice for high-quality recruitment, project management and focus group facilities in Germany.