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Measuring the True Fan Experience

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How successful will this year’s advertisers be at grabbing and keeping the attention of fans during the Super Bowl? We’re about to find out…

Over the years, we have had the opportunity to partner with our industry colleagues to bring you neurological insights into the Presidential election and Biden’s address to Congress.

And this year we are excited to announce our latest collaboration with IVP Research Labs, Shimmer, and Ipsos to measure real-time viewer responses to Super Bowl LVI.

We will be engaging 20 Rams and 20 Bengal fans in an ideal viewing environment, a sports bar. Using NeuroLynQ neuroscience measurement, we will gauge these fans’ responses as they watch the Super Bowl on February 13.