How COVID Fast-Tracked Product Testing Innovation
A little over a year ago, COVID-19 restrictions stopped in-home and observational research practically overnight. As a result, our clients in the product development and innovation space lost their ability to actually see consumers interact with and use their products in their homes.
But, as we all know, necessity is the mother of invention, and it drives innovation faster than just about anything else. Join our own Ross McLean and Tim Sauer as they share how researchers have taken advantage of highly innovative digital solutions to regain their ability to see how consumers are using products in the real world.
What Will You Learn?
You will walk away with repeatable examples of how innovative, digital approaches can address your product testing needs, as well as tools and best practices to incorporate into your research moving forward.
Thursday, May 20 | 2:00 pm ET