Recent Articles

A collection of short articles featuring Schlesinger or written by Schlesinger team members.

Global Series

Japan content

Conducting Marketing Research in Japan

Nadine Casaletto, Director Global Qualitative Solutions, shares her data collection tips for Japan’s current market.

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Guide to Marketing Research in the UK

Conducting Marketing Research in the United Kingdom

Sarah Bennett, Project Manager at The Research House, shares her data collection tips for the United Kingdom’s current market.

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Conducting Marketing Research in France

Conducting Marketing Research in France

Eric Nalpas, Managing Director of Schlesinger Europe shares his data collection tips for France’s current market.

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Guide to Conducting Marketing Research in Germany

Conducting Marketing Research in Germany

Stephan Schmid, Managing Director, Schmiedl Marktforschung shares his data collection tips for Germany’s current market.

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Conducting Marketing Research in Brazil Guide

Conducting Marketing Research in Brazil

Nadine Casaletto shares her data collection tips for the current market in Brazil.

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Conducting Healthcare Research in UK

Conducting Healthcare Research in the United Kingdom

The Research House shares healthcare data collection tips for the current market in the UK.

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Online Qualitative

Online Qualitative Best Practices

Does One Size Fit All in Qual

Jason Horine, Vice President, Client Development  looks at how important recruiting methods are to your online qualitative research.

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Asynchronous Online Qual

Conducting Asynchronous Online Qual

Jason Horine shares his data collection tips for online qualitative research.

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Online Quantitative

Best Practices Data Quality

Adopting a Multi-Tier Approach to Data Quality in Online Surveys

Hetul Bhavsar, Director, Client Services & Operations, Schlesinger Quantitative reviews our approach to high quality data when conducting online surveys .

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ESOMAR 28

Responses to ESOMAR 28 Questions

Schlesinger Group responds to ESOMAR’s 28 Questions to help buyers of online sample.

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Thought Leaders

Guide to Conducting Better Thought Leader Interviews

A Guide to Conducting Better Thought Leader Interviews

Matt Campion, Executive Vice President, share his advice on optimizing your thought leader interview results.

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KOL Guide

Impact of Varied Definitions of ‘KOL’

Our views on how this challenge can be overcome, presented by Matt Campion, Executive Vice President.

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Qualitative

Interactive Video Wall

Interactive Video Wall Simulates Collaboration

Baseline article discusses how the The Wall by Schlesinger can be used to drive better engagement and deeper insight.

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Intercept Interviews

Intercept Interviews

Planning Successful Marketing Research Intercept Interviews

In this guide, Schlesinger Group shares best practices for planning marketing research intercept interviews.

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Regulations

Schlesinger-Preparations-for-GDPR

General Data Protection Regulation

An overview of Schlesinger Group’s preparations for GDPR.

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Data Protection & Security

Security and data protection

Security & Data Protection at Schlesinger Group

An overview of Schlesinger Group’s security and data protection technologies and processes.

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