With so much disruption in the marketplace, businesses need human answers to their organizational questions now more than ever. What they may not know, however, is that consumers are becoming increasingly aware of the value of their data, and as such, are holding companies accountable for protecting their privacy. In fact, respondents are so aware of this that Gartner recently predicted that by 2024, at least 40% of consumers will actively work to devalue their personal data. Finding a sample partner who puts respondent experience at the heart of their business becomes paramount.
Let’s face it, gaining the trust of a respondent isn’t easy, and suppliers should be doing their utmost to provide transparency about what will become of the respondents’ data.
Furthermore, a reputable supplier will be wholly committed in their pursuit of creating the best possible experience for respondents. This could include utilizing new technologies to improve personalization, finding innovative ways to shorten surveys, or automating the incentive process.
When selecting a sample partner ask them how they are approaching and engaging with respondents. Does it seem like they have a comprehensive strategy in place to make the survey process an enjoyable one? Are they being open and honest with respondents with how data will be used? What security measures do they have in place to protect the privacy of their panel?
While asking these questions provides important insight into the sample partner’s approach, it shouldn’t end there. For more tips on how to evaluate a sample partner, read our eBook, “Selecting a Sampling Partner with Confidence and Today’s Trends Impacting Consideration.”