Leveraging QualMeeting®, QualBoard®, and Similar Platforms to Gather Useful Qualitative Data
Regardless of the industry you are in, the key aspects of your marketing plans revolve around quantitative and qualitative data. With quantitative research, you back your strategies with statistics and formulated facts. However, the other part of the equation is figuring out the “why” behind the “what.”
That’s where qualitative research comes into the picture, and that’s exactly what we’ll be talking about here.
Research partners typically offer a variety of unique solutions that help make gathering and analyzing qualitative data simple and more successful for companies across all industries.
State-of-the-art market research platforms combine the important aspects of collecting and utilizing this data, so you can focus on your strategy instead of getting bogged down with the complex details.
In this article, we’ll take a deeper dive into how to get the most out of qualitative research platforms that offer video and enterprise insights. We’ll review two popular industry options through the lens of our products, including the QualMeeting® Video Insights Platform and the QualBoard® Enterprise Insights Platform. Regardless of whose solutions you choose, here’s your guide to the critical features to consider in digital qualitative research platforms.
Video Insights Platforms
When you want to have all the advantages of in-person meetings with your target audience and the convenience and cost-effectiveness of digital research, platforms like QualMeeting® are perfect for you. Video insights platforms give you access to real-time insights without wasting unnecessary time — yours or the participants.
With digital insights platforms, you have access to your consumer base at any time, regardless of where they live. You’ll be able to conduct focus groups, in-depth interviews, and record reactions, so you can achieve your market research objectives.
Platforms like QualMeeting® are fully automated, so you can really focus on the research throughout any session. Sessions are fully recorded, allowing you to access information through a secure portal whenever you need it. Features like video snippets even supply facilitators with clips that encompass key takeaways from a session.
Complete anonymity is also critical. A secure system allows you to talk to moderators and observers without participants knowing. Other benefits include:
- Mobile-Friendly Survey Designs
- Pairing with Crowd Surveys
- Pairing with Discussion Group Event
- Screen Recordings & Layout Configurations
- Screen Sharing Options
- Lifestyle Diaries
- Single & Multiple Choice Polling Options
- Virtual Lobby for Participants
- Live Technicians for 24/7 Support
- Built-In Backrooms & Participant Chats
Online Discussion Technology
One of the best ways to gain valuable information from your target audience is to give them a convenient way to communicate with you. This is where incorporating online discussions comes in handy. Online discussion technology like QualBoard® combines multiple approaches together, so you get the right answers from reliable sources.
The best part is: Your participants take part in your research on their schedule, so you gain more in-depth answers from willing participants. Whether you want to facilitate simple discussions with local participants or you plan to launch into more complicated global projects, having a trustworthy digital insights platform is the way to go.
To make this process even simpler, you can count on built-in automation and AI, which allows you to stay focused on the research without getting bogged down with the iterative parts of the process.
With QualBoard®, you can completely customize your project to meet your specific qualitative research needs. You’ll be able to use any combination of helpful tools to reach your objective, including:
- Crowd Surveys
- Discussion Boards
- Lifestyle Diaries
- Video Chats
- Quick Polls
When paired with any of our other QualBoard events, such as the discussion group event, QualMeeting Video Interviews allow you to pull directly from another event into an in-depth interview/focus group. This allows you to review the responses from the participants in prior events and pull those who’d they’d like to go more in-depth with.
QualBoard is a place to conduct both asynchronous and synchronous research seamlessly.
Start Improving Your Qualitative Research Methods
There are countless avenues you can venture down when it comes to gathering qualitative data and extrapolating useful information from your findings. While this can be a promising thing, it also can be very daunting. That’s why having innovative platforms that facilitate the process can be extremely helpful.
Ready to learn more about how to use research tools like QualMeeting® or QualBoard®? Call us to chat with a professional or schedule a demo to walk through the key features and benefits of our platforms today.
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