Guide

Five CPG Insights Strategies to Help You Weather a Recession

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When recessions strike, businesses take a hit. An economic downturn impacts all industries, but consumer-packaged goods (CPG) brands often feel it first as consumers become less willing to spend precious dollars on new or untested products. Thankfully, a strong consumer insights strategy can mitigate the damage. Armed with a rich understanding of what your customers do and don’t, you can deliver products and campaigns that succeed even in difficult times.

Discover they five key consumer insights strategies to implement as a CPG brand. Download the whitepaper to learn how to:

  • Lead with a strong marketing plan
  • Assess and shift brand messaging
  • Keep investing in marketing strategies
  • Conduct top-to-bottom reviews of brand portfolios
  • Set goals and use metrics to ensure you meet them