7 Tips for Success with Digital Discussions

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Over the past several years, the industry has seen a significant increase in the adoption of digital qualitative approaches. This evolution was fast-tracked by the COVID-19 pandemic, with digital qualitative studies at Schlesinger Group increasing three-fold.

With the ready availability of rich solutions combined with increased participant comfort online, it’s no wonder discussion boards have become one of the most frequently used components in the researcher’s digital toolbox.

Our team of digital qualitative experts has created a short guide to help you conduct effective asynchronous discussions. In this guide, we highlight best practices for recruiting, planning, and fielding your study when using this approach.