2 Minutes 
“Although nobody knows what November 2021 or January 2022 will look like, leveraging technology to add scale and save money will stick with Schlesinger clients.”
Here’s an excerpt…
There were some challenging moments in 2020 for Schlesinger’s staff, employees, and respondents. However, online work scales and tends to force change. So we did well within the legacy Market Cube business, which is now part of Schlesinger, and our Quantitative Solutions because we had many people who might have done in-person research before migrating to online.
In-person focus groups are an extension of the hospitality business. So, like many hotels, resorts, and airlines, Schlesinger had to close that side and make some hard decisions. Fortunately, the digital qualitative platform that Schlesinger acquired from Market Cube was strong and growing, so it boosted the business.
DATA GURUS
Data Gurus is a weekly podcast where your host, Sima Vasa, talks to different leaders from the data ecosystem. The goal of Data Gurus is to objectively inform listeners as to what is happening in the industry, share new ideas and ultimately help listeners navigate the changing ecosystem.
