2 Minutes 
“We saw the cadence, the need to hear from customers, evolve from quarterly to monthly, and sometimes even daily.”
Here’s an excerpt…
There are a number of things that were highlighted at SampleCon. First, we are seeing a huge influx of tools. These tools are literally racing for their lives to make gathering consumer insights super easy. The end result will be a massive value to professional and novice researchers because we can spend more time on research and less time on operations. Second, Covid has accelerated our adoption of digital qualitative research. For Quant, the internet did this over a 10 year period from 2000 to 2010, whereas COVID did this in Qual in a single day.
HAPPY MARKET RESEARCH PODCAST
While hearing your customer’s voice has never been easier, understanding it has become more complicated and more important than ever. After all, it used to be that brands were who they said they were, but with the rise of social media, brands are now who their customers believe they are. Happy Market Research is keeping brands and researchers informed on trends in insights (#MRx) as well as helping them build stuff customers love.
