In a recession, growing revenue becomes a big challenge, but you don’t have to lose your customers. Retired Executive Vice President of Consumer & Market Insights at Unilever Stan Sthanunathan joins Chief Marketing Officer Ellie Ahmadi and Chief Strategy Officer Isaac Rogers for this Compelling Conversation about how to prevent the problem of needing to win back your Gen Z and Millennial customers after this recession. Learn the differences between these key audiences and why, in a country with such a young population, their voices matter so much in overcoming upcoming trends in consumer behavior.
Stan Sthanunathan served with Unilever as Executive Vice President of Consumer and Market Insights for nine years. Prior to joining Unilever, he was Vice President of Marketing Strategy and Insights for The Coca-Cola Company in Atlanta, Georgia, heading up the function on a global basis. He co-authored a book titled AI for Marketing and Product Innovation, lectures on insights at universities such as Yale and Cambridge, and serves as chairman of online data quality of The Advertising Research Foundation.
Schlesinger Group Chief Marketing Officer Ellie Ahmadi’s experience ranges from large Fortune 500 organizations to small SaaS companies. She led digital and demand gen for organizations in the ad tech industry, cybersecurity, and consulting firms such as Protiviti. She launched the global #AccentureMoments campaign and implemented personalization for Accenture, leading to a shift in marketing strategy and creating space for ABM to follow.
As Chief Strategy Officer, Isaac Rogers drives growth and cultivates innovation at Schlesinger Group. He focuses his innovation on technology and business model transformation, identifying innovative potentialities and bringing them to fruition to support Schlesinger Group’s vision. Isaac joined Schlesinger Group in 2020, when 20|20 Research, where he was CEO, was acquired by the company. He is a seasoned speaker at industry events, holds multiple patents on research technology, and is a respected thought-leader.