In-Person Research Remains the Leading Qualitative Solution
The ability of skilled moderators to engage respondents, to question them more deeply on areas of interest, and to observe or respond to non-verbal communication allows clients insights they need to make important brand and business decisions.
Optimized for Any Methodology
Recruitment success goes beyond tracking down your precise target and convincing them to participate in your study. When researchers meet their respondents, they need the assurance that participants will be able to interact and express themselves effectively, that they are accustomed or comfortable with technology being deployed, and cooperative and engaged with the technique being used.
In-Person Research at High-Specification Facilities
Capture a live range of experiences, opinions, beliefs, and values. Create synergy among respondents as they build on each other’s contribution to the conversation, anticipate how brand messaging will resonate by hearing it first hand from your demographic, and allow your clients to hear language and tone of voice and watch body language of their consumer, making significant impact in understanding the story.
Individual in-person interviews provide an unparalleled opportunity to gather detailed information and deep insights. For B2B and HCP respondents in particular, both parties are able to devote their full attention to the questions and answers and develop a rapport. Our flexible research spaces are designed to be suitable equally for consumer interactions as for executive and physician interviews.
Dyads & Triads
Achieve the interpersonal dynamic of a group while allowing time to interview in some depth. We recruit and provide the ideal discussion environment for researchers seeking a variety of interview solutions to which dyadic and triadic interviewing lends itself. Examples include ‘decision pairing’ to understand dynamics between decision influencers or joint decision makers or ‘confrontation’ techniques where users can be paired with nonusers, to more effectively uncover feelings and motivations.
We host 28 world-class focus group facilities and media labs across key markets in the US and Europe. Our European facilities, as leaders in their markets, preserve their local heritage while their bilingual teams support group synergies.
In-Person Research In-Field
Ethnography / Immersion
Get up-close and personal to listen, observe and probe research participants as they go about their daily routines. We support your in-home, in office, or on-site immersions.
Our comprehensive project management support includes recruitment of main and peripheral participants pertinent to the study, shipping of and instructions for test products, homework assignments, client packs (car service, food, maps, etc.), supply and shipping of handycams for complementary video diaries, professional videography and highlight reels, and even mobile streaming of filming.