In-Person Research Remains the Leading Qualitative Solution

The ability of skilled moderators to engage respondents, to question them more deeply on areas of interest, and to observe or respond to non verbal communication allows clients insights they need to make important brand and business decisions.

Outstanding Recruitment Optimized for Any Methodology

Recruitment success goes beyond tracking down your precise target and convincing them to participate in your study.  When researchers meet their respondents, they need the assurance that participants will be able to interact and express themselves effectively, that they are accustomed or comfortable with technology being deployed, and cooperative and engaged with the technique being used.
Explore Our Recruitment Strategies

In-Person Research at High-Specification Facilities

Focus Groups

Capture a live range of experiences, opinions, beliefs, and values. Create synergy among respondents as they build on each other’s contribution to the conversation, anticipate how brand messaging will resonate by hearing it first hand from your demographic, and allow your clients to hear language and tone of voice and watch body language of their consumer, making significant impact in understanding the story.

In-Depth Interviews

Individual in-person interviews provide an unparalleled opportunity to gather detailed information and deep insights. For B2B and HCP respondents in particular, both parties are able to devote their full attention to the questions and answers and develop a rapport. Our flexible research spaces are designed to be suitable equally for consumer interactions as for executive and physician interviews.

Dyads & Triads

Achieve the interpersonal dynamic of a group while allowing time to interview in some depth.  We recruit and provide the ideal discussion environment for researchers seeking a variety of interview solutions to which dyadic and triadic interviewing lends itself.  Examples include ‘decision pairing’ to understand dynamics between decision influencers or joint decision makers or ‘confrontation’ techniques where users can be paired with nonusers, to more effectively uncover feelings and motivations.

We host 28 world-class focus group facilities and media labs across key markets in the US and Europe.  Our European facilities, as leaders in their markets, preserve their local heritage while their bilingual teams support group synergies.

SEE OUR FACILITIES

In-Person Research In-Field

Ethnography / Immersion

Get up-close and personal to listen, observe and probe research participants as they go about their daily routines. We support your  in-home, in office, or on-site immersions.

Our comprehensive project management support includes recruitment of main and peripheral participants pertinent to the study, shipping of and instructions for test products, homework assignments, client packs (car service, food, maps, etc.),  supply and shipping of handycams for complementary video diaries, professional videography and highlight reels, and even mobile streaming of filming.

Insight providers are adopting new technologies and techniques to take their face-to-face research to a new level.

The Wall Focus Group

The Wall By Schlesinger

This breakthrough collaborative work space provides enhanced engagement on both sides of the mirror during focus groups and in-depth interviews.

Mobile eye Tracking

Usability & Eye Tracking Testing

A wide range of mobile research labs capture behavioral and emotional measures in real time, providing moderators with complementary data with which to delve deeper during self-report sessions.

FocusVision Immersive View

360° Immersive Video

Provide a ‘face-to face’ viewing experience for your clients and your reporting to increase the impact of qualitative insights and customer understanding.

EEG

Neuromarketing Research Labs

End-to-End Data Collection Services

Streamline Your Transcription Process

We manage your data transcription directly from any Schlesinger facility or from audio files sent to us.  Our transcribers will be ready to begin work immediately.
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We Take Your In-Person Qualitative Study Across the Globe

Learn How

Looking to participate in paid market research studies?

Are you a researcher ready to learn more about conducting in-person research at a Schlesinger facility?

Contact for Research in the US

Debby Schlesinger, Executive Vice President
Debby.Schlesinger@SchlesingerGroup.com
+1 (310) 295-3040

Contact for Research in Europe

Eric Nalpas, Managing Director
Eric.Nalpas@SchlesingerGroup.com
+33 (0)1 53 33 83 80

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