The Latest Findings from Our Swing Voter Research

The Swing Voter Project, a collaboration between Schlesinger Group and Engagious, continued this month to understand how voters in key battleground states are thinking and talking about critical issues such as Biden’s policy achievements.

Two online focus groups took place on August 10 with swing voters from the most competitive battleground states who voted for Donald Trump in 2016, then Joe Biden in 2020. This month voters expressed their growing disappointment in President Biden.

Rich Thau, President, Engagious, moderated the groups and said,“Former President Trump doesn’t hold much sway with the voters he won in 2016 and then lost in 2020”. 

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