Schlesinger Group, Engagious, and Axios are continuing their partnership in 2021 to conduct a series of twelve online focus groups with swing voters in key battleground states across the United States exploring sentiments around current events and the Biden administration’s first-year policy efforts.

Voters selected to participate in the groups will include those who voted for Donald Trump in the 2016 election and then voted for Joe Biden in 2020 from states that had the closest races (percentage-wise): Pennsylvania, Michigan, Wisconsin, Minnesota, Georgia, Arizona, North Carolina, Nevada, Florida, Texas, New Hampshire.

The Swing Voter Project launched in March 2019 to explore swing voters’ opinions as they prepared to vote in the Democratic Party primary election and the 2020 presidential election. In a series of 18 focus groups across key battleground states, participants explored questions and topics surrounding the President, his Democratic challengers, as well as the key issues leading up to the 2020 election more broadly.


Swing Voter Schedule

January 21
February 9
March 9
April 13
May 11
June 8
July 13
August 10
September 14
October 12
November 9
December 14