Focus Pointe Global and  Engagious are conducting a series of swing voter focus groups in key battleground counties across the United States. The series kicked off March 11, 2019 in Appleton, WI and will continue to explore swing voters opinions as they prepare to vote in the Democratic Party primary election and the 2020 presidential election.

Each study location is chosen because it is in a U.S. county that had a disproportionately high number of swing voters who shifted their support from the nominee of one party to the other between the presidential elections of 2012 and 2016. Voters selected to participate in the groups consist of those who voted for Barack Obama in the 2012 election and then voted for Donald Trump in 2016, and those who voted for Mitt Romney in 2012 and then voted for Hillary Clinton in 2016.

Participants in the groups are asked a number of discrete questions using the Perception Analyzer dials. The unique ability of the dials to collect individualized responses in a focus group setting and display results in real-time helps eliminate “group think,” and allows the moderator to use the data to help guide the group discussion and probe deeper based off their responses. The groups will explore questions and topics surrounding the President, his Democratic challengers, as well as the key issues leading up to the 2020 election more broadly.

Upcoming Focus Groups

February 18, 2020 — Port St. Lucie, FL
March 2, 2020 — Duluth, MN
April 13, 2020 — Canton, OH
May 4, 2020 — Davenport, IA
June 1, 2020 — Erie, PA

July 20, 2020 — Warren, MI
August 31, 2020 — Edina, MN
September 14, 2020 — Kent, OH
October 5, 2020 — Davenport, IA
November 2, 2020 — Port St. Lucie, FL


Watch Video Summaries of the Latest Swing Voters Focus Groups

Swing Voters – Wilkes Barre, PA

Swing Voters in Wilkes-Barre, PA Weigh in on Election 2020 Respondents from Wilkes-Barre, PA took part in a swing voter focus group on January 6, 2020 as part of Focus Pointe Global and  Engagious' swing voter series, where they facilitate twenty-one focus groups in key battleground counties across the USA to explore swing voters opinions [...]