Pharma Marketing Research Specialist, BDI Research
Ana leads healthcare research solutions at BDI Research. She joined BDI in 2019 when her medical marketing research company ThinkPhar, was acquired by BDI as part of a strategy to grow its healthcare research expertise and services.
Ana has professional medical background which has allowed her to develop trusted partnerships and outstanding research guidance. Ana received her medical degree in 1990 from the University of Alcala de Henares in Madrid. She worked in Internal Medicine in Glasgow, UK, and then completed her postgraduate training in Obstetrics and Gynaecology, which included a year of full-time medical research. In 1995, she began her career in medical marketing and market research in Spain. She has extensive experience conducting focus groups and interviews (face-to-face and by telephone) with doctors, KOLs and patients. She is an accomplished analyst and writer; the fruits of her research have provided many pharmaceutical and marketing organizations with a deep understanding of the Spanish market. She is also well-versed in all the laws, regulations, and industry practices pertinent to conducting market research in Spain. and has worked across all disease areas, including: hematology, oncology, women’s health, primary care, cardiology, rheumatology, endocrinology, dermatology, ophthalmology, gastroenterology, neurology, infectious diseases, respiratory medicine, urology, renal medicine and many other specialties. Ana also has several years’ experience conducting ethnographic projects in such areas as HIV, cancer, and diabetes.
Ana is fluent in Spanish and English.