ISAAC ROGERS
President, Sago
As President of Sago, Isaac Rogers focuses on driving change and new growth within the corporation. In addition to cultivating innovation capabilities within Sago, Isaac supports business unit leaders by driving corporate initiatives that align with both the needs of our customers and our global operations teams.
Isaac joined the Sago leadership group in 2020 as the Chief Strategy Officer, where he was responsible for the identification and development of new model growth strategies, including M&A and strategic partnerships. Isaac drew upon his prior experiences as CEO and CIO at 20|20 Research, where he oversaw the company’s rise to become the premier digital qualitative firm in the industry. He also developed and launched various innovative qualitative research tools, many of which the industry continues to use today.
Isaac is well regarded as a thought leader in the field and can be heard as a speaker at global industry events. He holds five patents related to technology in market research.
Isaac earned his MBA in Finance and Market Research from the Owen Graduate School of Business at Vanderbilt University. He resides in Nashville, TN with his wife and two children. Isaac spends his free time participating in various rotating hobbies and interests.
Industry Involvement
- Insights Association Member
- ESOMAR Member
Publications
- Fast-Casual MR: leveraging online qualitative for fast delivery of insights
- Just Right Indeed; The Goldilocks Approach to Innovation Research
- The naysayer’s guide to virtual reality in market research
- Coming of Age – How integrated quant and qual research benefits from digital methods
- Betting on your future: Why sweaty palms are important to the research industry.
- The Evolution of Digital Qualitative Recruiting
- Doing More with More
- Does the Market Research Industry have a Titanic data security problem?