Chief Strategy Officer
As CSO at Schlesinger Group, Isaac Rogers plays a critical role in driving change and new growth and cultivating innovation capabilities within the company. Isaac joined Schlesinger Group in 2020, when 20|20 Research, where he was CEO, was acquired by the company. His key focus of innovation is in technology and business model transformation, identifying innovative potentialities and bringing them to fruition to support Schlesinger Group’s Vision.
Isaac believes that innovation is a mindset. He encourages creative thinking within the company and finds ways to nurture innovative opportunities through seeking a deep understanding of our industry, our business, disruption, and evolving client behaviors and needs.
Isaac joined 20|20 Research in 2008. Prior to his CEO role, Isaac was responsible for software development and technology operations. A creative thinker, he has a no-holds-barred commitment to pursuing his ideas, and he was instrumental in the development and launch of five cutting-edge qualitative research tools.
Isaac remains responsible for charting the course for the next generation of 20|20’s international online research platforms at Schlesinger Group. He is a seasoned speaker at industry events, holds multiple patents on research technology, and is a respected thought-leader.
Isaac holds an MBA in Finance & Marketing from Vanderbilt University. He resides in Nashville, TN, with his wife, two children, two dogs. When he is not innovating in the market research industry, Isaac can be found tending to his bee colonies, working on DIY home projects, and spending time outdoors with his family.
- Insights Association Member
- ESOMAR Member
- Fast-Casual MR: leveraging online qualitative for fast delivery of insights
- Just Right Indeed; The Goldilocks Approach to Innovation Research
- The naysayer’s guide to virtual reality in market research
- Coming of Age – How integrated quant and qual research benefits from digital methods
- Betting on your future: Why sweaty palms are important to the research industry.
- The Evolution of Digital Qualitative Recruiting
- Doing More with More
- Does the Market Research Industry have a Titanic data security problem?