EVP, US Qualitative Solutions
Laura Livers leads Schlesinger Group’s qualitative research services and over thirty premier focus group facilities across the US. Her objective is simply to provide the world’s best qualitative offering through intelligent recruitment, world-class project management, a blazing service, compliance excellence, and trusted relationships.
Laura joined Schlesinger Group as a member of the company’s Strategic Leadership Team following the acquisition of Focus Pointe Global, where she had served as Chief Executive Officer. Laura has led the successful integration of the two companies and our panels to deliver one seamless, exceptional brand experience for our clients. She believes in the power of data and is passionate about empowering her team to help our clients bring the voice of the customer into the boardroom.
Laura brings more than 32 years of marketing research and data collection experience partnering with all types of researchers including, insights providers, brand and consulting agencies, and Fortune 500 companies. Prior to joining Focus Pointe Global, in 2009, Laura served as President of mystery shopping firm Shop ‘n Chek Worldwide, now MarketForce.
Laura is a lifelong resident of Georgia and lives in Alpharetta. She is an alumna of West Georgia University, where she received a BA in Marketing.
Women in Research (WIRe)
Qualitative Research Consultants Association (QRCA)
Connect with Laura