“If you seek better answers, ask better questions.”
Consumer insights are valuable when they are high-quality and actionable. Carefully crafting questionnaires is the most important step to gain reliable survey results.
In our experience, questionnaire design is both an art and science. With changing consumer behaviors and advanced technology-led solutions, researchers have more responsibility to personalize the survey experience – it all starts with the questionnaire.
Our new guide shares the recent research trends and 9 areas of principal focus for designing high-performing survey questionnaires.