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Finish Your Year Strong

Finish Your Year Strong ‘Tis the season. And we don’t mean the holidays, but rather that magical time of year when expiring budgets, last-minute client requests, and tight deadlines collide. With the fourth quarter around the corner, keep in mind that the team at Schlesinger Group is here to help you deliver impactful insights for […]

9 Tips for Elevating Your Questionnaire

“If you seek better answers, ask better questions.” Consumer insights are valuable when they are high-quality and actionable. Carefully crafting questionnaires is the most important step to gain reliable survey results. In our experience, questionnaire design is both an art and science. With changing consumer behaviors and advanced technology-led solutions, researchers have more responsibility to […]

Swing Voters – September Update

The Latest Findings from Our Swing Voter Research The Swing Voter Project, a collaboration between Schlesinger Group and Engagious, continued this month to understand how voters in key battleground states are thinking and talking about critical issues such as abortion, vaccine mandates and Afghanistan. Two online focus groups took place on September 14 with swing […]

Introducing Virtual Aisle

Introducing Virtual Aisle By Schlesinger Group We are delighted to introduce Virtual Aisle by Schlesinger Group, a simulated in-store shopping experience that captures compelling shopper insights faster, smarter, and easier. Powered by Informed Decisions Group, Virtual Aisle displays life-sized, high-resolution images of shopping aisles, allowing you to quickly test merchandising placement, POS signage and branding […]

Addison Research Rebrands

Addison Research Rebrands as Schlesinger Group We are delighted to announce that Addison Research is now Schlesinger Group and you will notice a change in our branding this week. Since Schlesinger Group acquired Addison Research, we have been integrating our teams, processes, and capabilities allowing us to now deliver one seamless Schlesinger brand experience. Together, [...]

5 Objectives Addressed with Mobile Qualitative Insights

Five Objectives Addressed with Mobile Qualitative Insights Insightful moments happen at unpredictable times and in unexpected places. We designed and built our mobile ethnographies platform, Over The Shoulder, so that you can have unprecedented access to your target audience in these moments as they occur. Here are five common objectives that align well with this […]

Swing Voters- August Update

The Latest Findings from Our Swing Voter Research The Swing Voter Project, a collaboration between Schlesinger Group and Engagious, continued this month to understand how voters in key battleground states are thinking and talking about critical issues such as Biden’s policy achievements. Two online focus groups took place on August 10 with swing voters from […]

QuantText Integrated Qual

QuantText Integrated Qual A New Approach to Hybrid Research We’re excited to introduce you to our new hybrid approach, QuantText. Designed to elevate your survey insights, QuantText is a seamless solution for adding a qualitative phase to your quantitative research. Formerly known as iModerate Chats, QuantText’s individual, text-based chats integrate with your quantitative surveys to […]

Moderate Anywhere Use Cases

Moderate Anywhere™ Use Cases Our qualitative Restech solution, Moderate Anywhere™, allows you to host your in-person research from the comfort of your own home or office. From finding your target audience to hosting your research at our facilities to providing hands-on technical support, we have you covered with a two-way video qualitative solution. Here are a few […]

Clinical VP News

Jenn Petell Joins Schlesinger Clinical Research We are excited to announce that Jenn Petell has been appointed as Vice President, Clinical Research to build high-level strategic relationships at Schlesinger Clinical Research. Jenn’s remit is to leverage her understanding of core client needs and her talents in creative problem solving and project oversight to help meet […]

Swing Voters – July Update

The Latest Findings from Our Swing Voter Research The Swing Voter Project, a collaboration between Schlesinger Group and Engagious, continued this month to understand how voters in key battleground states are thinking and talking about critical issues such as crime. Two online focus groups took place on July 13 with swing voters from the most […]

Board of Directors News

Stan Sthanunathan Joins The Schlesinger Group Board of Directors We are delighted to announce that Stan  Sthanunathan has joined our Board of Directors. Stan will advise on various go-to-market strategies, technology innovation strategies, and help drive operational excellence to support global growth. He brings a broad range of leadership experience as well as a storied […]

Four Strategies to Save Time with Digital Discussions

Four Strategies to Save Time with Digital Discussions At Schlesinger Group, we understand the need for faster, more flexible research — it’s why we built our QualBoard discussion platform. To help you make the most of your time, here are four simple ways you can increase efficiency with your next QualBoard project. 1. Logic & […]

Market Cube Rebrands

Market Cube Rebrands as Schlesinger Group We are delighted to announce that Market Cube is now Schlesinger Group. Since Schlesinger Group acquired Market Cube, we have been integrating our teams, processes, and capabilities, allowing us to now deliver one seamless Schlesinger brand experience. Together, we are pioneering the ways we connect you with engaged global […]

SampleCon 2021 is LIVE

SampleCon is LIVE! July 12-14, Pasadena, CA Register We are thrilled to be connecting in person again at SampleCon Live 2021. SampleCon attracts industry players from organizations across all facets of the sample space to create connections and an open forum for discussion on industry challenges, trends, and successes. We are a proud sponsor and […]

Clinical Leadership News

Schlesinger Appoints Chris Kim to Lead Its Human Factors Research Division We are excited to announce that Chris Kim, MD, has joined Schlesinger Clinical Research to spearhead our human factors and usability solutions in his role as Vice President, Human Factors. As a part of his role, Chris provides insight on both US and EU […]

Swing Voters – June Update

The Latest Findings from Our Swing Voter Research The Swing Voter Project, a collaboration between Schlesinger Group and Engagious, continued this month to understand how voters in key battleground states are thinking and talking about critical issues affecting the economy, including the federal stimulus program, unemployment benefits, national debt, and inflation. Two online focus groups […]

Global Panel Leadership News

Schlesinger Appoints Joe Giacobbe to Lead Its Global Panel Strategy We are excited to announce that Joe Giacobbe has joined Schlesinger Group to support our panel strategy and growth in his role as Senior Vice President, Global Panels. Joe will play a vital role in harnessing our vast panel to connect you with the right […]

Gain an Edge with Quant

Gain a Competitive Edge with Your Quantitative Research At Schlesinger Group, we make your quantitative research smarter, faster, and easier. Connect you seamlessly with our proprietary global panels and highly scrutinized third-party panels via APIs, helping you gain high-quality responses for your surveys, faster. Our programmatic sampling solution harnesses advanced data science and automation to […]

Global Qual Leadership News

Schlesinger Appoints Sarah Briscoe to Lead its Global Qualitative Solutions Team We are pleased to announce that Sarah Briscoe has been appointed to head our project management service for global studies. In Sarah’s new role as Vice President, Global Qualitative Solutions, she will lead our talented team of global account and fieldwork managers and will […]

Swing Voters – May Update

The Latest Findings from Our Swing Voter Research The Swing Voter Project, a collaboration between Schlesinger Group and Engagious, continued this month to better understand how voters in key battleground states are thinking and talking about key issues; including the 2022 election, Rep. Liz Cheney, and President Biden’s spending plans. Conducted May 11, the eve […]

Product Testing Webinar

How COVID Fast-Tracked Product Testing Innovation  A little over a year ago, COVID-19 restrictions stopped in-home and observational research practically overnight. As a result, our clients in the product development and innovation space lost their ability to actually see consumers interact with and use their products in their homes. But, as we all know, necessity […]

Flexible ResTech Solutions

Flexible Research Technology Solutions At Schlesinger Group, we are continually responding to changing landscapes and researcher needs. We have developed new flexible restech and adjusted approaches to meet qualitative research objectives – online, in-person, or by combining methods. Download our latest success story and register for our webinar to see how researchers are taking flexible […]

Neuro Results to Biden’s Address

See Voters Neuro-Reactions to Biden’s Joint Session Address We were delighted to sponsor the facility and recruitment for the latest Neuro Political Study. By partnering with IVP Research Labs, HCD Research, and Shimmer, we successfully gauged voter response to President Biden’s first address to a joint session of Congress. Our Philadelphia team hosted two in-person […]

Paris Office Opens May 19

Paris is Opening, So are We! As restrictions lift in Paris, we are delighted to announce our high-specification research, strategy, and testing facility will open for in-person research on May 19. Connect in-person with consumer, HCP, and B2B audiences in this key European market. We have installed an air renewal system that purifies the air […]

In-Person Research Heating Up

In-Person Research is Heating Up We have good news for our clients who love in-person research. As restrictions lift and business approaches change, confidence is growing. While in-person research across our key markets in the US and UK grew steadily during the first few months of the year, we have seen a notable increase in [...]

Tour Our New London Facility

Successful Research Outcomes at Our New London Location   Our Schlesinger Group UK team has been delighted to welcome clients to our new Central London facility since it opened at the beginning of April, and they have been thrilled with the new space. Spanning the entire 5th floor at 9 Kingsway, our new one-level research, [...]

Swing Voters – April Update

The Latest Findings from Our Swing Voter Research The Swing Voter Project, a collaboration between Schlesinger Group and Engagious, continued this month to better understand how voters in key battleground states are thinking and talking about President Biden and national priorities. The online swing voter focus groups, conducted on April 13, included conversations around Biden’s […]

How to Ace Global Qualitative Studies

How to Ace Global Qualitative Studies At Schlesinger Group, we understand that navigating the complexities of conducting global qualitative research is challenging. While the steps are similar to most domestic projects, understanding the differences can help you avoid unforeseen setbacks, compromised results, or additional costs. That’s why we have created a short guide to help […]

New London Facility Opens

Our New London Facility Opens Next Week Opening April 6 at 9 Kingsway WC2 Spanning the entire 5th floor, our new one-level research, strategy, and testing space in London was designed with particular attention to researcher needs, both during Covid and beyond. Six contemporary research suites offer flexible configurations for a variety of research methods […]