A unique opportunity to listen in on an after-hours fireside conversation with Founder CEOs.
These are extraordinary times. At a macro-level, the global pandemic is shaping every aspect of life and has created a global recession at unprecedented speed. In marketing research, the impact stories can be extremely different depending on who is sharing them.
CEO Founders Unscripted is an off-the-cuff conversation with four industry founder operators sharing how they took their visions to market, how they are evolving to not only survive but also thrive.
I miss the candid discussion at industry events – the informal interactions between sessions and over drinks in the bar. I often take away more from these conversations than anything else. With CEOs Unscripted, I wanted to create a forum for this kind of dialogue to recreate open and thought-provoking discussions where we’re free to ask big questions, reflect on challenges, and share what we’re seeing in our companies and the industry. I hope CEOs Unscripted will be just that. Until we can get together again in person, tune in for first-hand perspectives for managing the combined pressures, responsibilities, successes, and, most importantly, the lessons that will emerge from the conversations.»
Eavesdropping on this type of intimate conversation might raise some eyebrows. The good news is ‘Founders Unscripted’ casts off etiquette and invites you to listen in with a front-row seat.
Wednesday, November 18th, 4-5 pm EST
Why Should I Not Miss This?
CEO Founders Unscripted is a rare opportunity for an insight into the mindset of founders and operators of innovative businesses that support market research. Learn what drove them to entrepreneurship, what sealed their success, and how they are shaping and securing their companies’ futures against a backdrop of a global pandemic. Topics we will dive into include talent acquisition, culture nurturing, and product and innovation decisions over the last 8 months.
Who Should Attend?
Whether your business is large or small, established or start-up, whether you are in a leadership position or early on in your career journey, candid commentary from these entrepreneurial minds will give you first-hand knowledge to serve as valuable reference points and insight into just what it’s like to sit in a founder’s seat.
Who's Joining Ted?
In 2010, Kevin Goetz founded Screen Engine, a cutting-edge research and marketing information firm specializing in servicing all the screens of media. Screen Engine quickly became one of the most trusted firms in the business and the company that clients rely on to provide innovative solutions to industry challenges.
In 2014, responding to the growth of the television and streaming businesses, Kevin acquired leading research firm ASI Entertainment, which is credited with advancing the use of dial research for television, advertising, and politics.
In 2019, Kevin acquired two companies, The Diffusion Group, a media research consultancy focused on providing actionable insights into the forces shaping the digital and media world, as well asticktBox® /gofobo™, the preeminent software for audience procurement and management and a multimillion member database, respectively.
Kristi Zuhlke | CEO
KnowledgeHound is a technology that combines search and analytic technology for raw data. Kristi has raised over $5 million in funding and acquired numerous Fortune 1000 companies as clients.
During her tenure at Procter & Gamble, Kristi led insights work on billion-dollar brands, such as Gillette and Always. In 2013, Kristi decided to pursue her passion for entrepreneurship by addressing a need she knows first-hand and a pain point from her corporate days, searching raw data from survey data.
Adam Froman | Founder and CEO
Delvinia is a global research technology and data collection company. Adam is an award-winning entrepreneur, innovator, and visionary business leader who has grown his firm into a globally competitive group of companies.
Over the past two decades, Delvinia has evolved from operating as a traditional digital consultancy to become an innovation company that invests in identifying ways to bring next-generation products, services, and businesses to market.
Nis Frome | Co-founder and VP of Product
Feedback Loop is the agile research platform for rapid consumer feedback to bring the voice of the consumer into critical market decisions.
Since co-founding the business in 2014, Nis has been an active angel investor and frequently writes about product management, market research, and entrepreneurship. His insights and articles have been featured in Fast Company, Forbes, and Inc.
About Your Host
Ted Pulsifer | EVP, Enterprise Solutions
Ted cultivates strategic partnerships for Schlesinger Group and brings over twenty years of executive and sales leadership and client engagement experience. Ted joined Schlesinger Group in 2020 when Market Cube, of which he was an owner-partner, was acquired by the Group.
Ted began his marketing research journey at Peanut Labs/Dynata before serving as Regional Vice President for Lucid. As a Principal at Market Cube, Ted was the sales organization architect and leaders who helped power the company’s rapid growth and brand loyalty.