Sago Appoints EVP, Global Client Solutions

Chawntae Applegate to drive global support strategy

We are pleased to announce Chawntae Applegate’s appointment to Executive Vice President of Global Client Solutions to support our growing global client base.

With a career spanning almost 30 years, Applegate’s extensive experience on the supplier side of the marketing research industry makes her a key member of Sago’s executive management team and well placed to provide strategic leadership to its regional client solutions team across the United States, Canada, Europe, and the Asia-Pacific countries. This move ensures not only that the company’s vision for growth is realized, but also that data solution needs are successfully met.

In this role, Applegate will focus on empowering global clients’ agility through access to respondents, platforms, products, and project execution support under one roof, on a global scale.

“We have been listening to our global clients about how they want to buy and interact with our services,” states Applegate. “By combining our leadership into a unified team, we offer more holistic capabilities and more consistency in service delivery. At the same time, we continue to harness our local expertise and multilingual relationships to support regionally differentiated needs to create a stellar experience for our clients.”

This initiative builds on Sago’s portfolio of products, services, and platforms to bring more choice to the research process and provide access to diverse respondent groups.

Commenting on the announcement, Isaac Rogers, President, added, “Chawntae’s expertise will strengthen our global presence and enable an elevated client experience and seamless access to our portfolio of solutions. We have some exciting new products launching this year, which will bring new potential for our clients as tech-enabled solutions continue to be the cornerstone of our growth.”

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