Recent Articles
A collection of short articles featuring Schlesinger or written by Schlesinger team members.
Global Series
Conducting Marketing Research in Japan
Nadine Casaletto, Director Global Qualitative Solutions, shares her data collection tips for Japan’s current market.
Conducting Marketing Research in the United Kingdom
Our team at Schlesinger Group UK share her data collection tips for the United Kingdom’s current market.
Conducting Marketing Research in France
Eric Nalpas, Managing Director of Schlesinger Europe shares his data collection tips for France’s current market.
Conducting Marketing Research in Germany
Stephan Schmid, Managing Director, Schlesinger Group Germany shares his data collection tips for Germany’s current market.
Conducting Marketing Research in Brazil
Nadine Casaletto shares her data collection tips for the current market in Brazil.
Conducting Healthcare Research in the United Kingdom
Schlesinger Group UK shares healthcare data collection tips for the current market in the UK.
Conducting Marketing Research in Spain
Schlesinger Group Spain shares data collection tips for the current market in Spain.
Conducting Healthcare Research in Spain
Schlesinger Group Spain shares healthcare data collection tips for the current market in Spain.
Online Qualitative
Does One Size Fit All in Qual
Jason Horine, Vice President, Client Development, looks at how important recruiting methods are to your online qualitative research.
Conducting Asynchronous Online Qual
Jason Horine, Vice President, Client Development, shares his data collection tips for online qualitative research.
Online Quantitative
Adopting a Multi-Tier Approach to Data Quality in Online Surveys
Hetul Bhavsar, Director, Client Services & Operations, Schlesinger Quantitative reviews our approach to high quality data when conducting online surveys.
Responses to ESOMAR 28 Questions
Schlesinger Group responds to ESOMAR’s 28 Questions to help buyers of online sample.
Selecting an Online Sampling Partner with Confidence
We share a comprehensive framework for evaluating your panel partner, including the latest industry trends impacting consideration.
Thought Leaders
A Guide to Conducting Better Thought Leader Interviews
Matt Campion, Executive Vice President, share his advice on optimizing your thought leader interview results.
Impact of Varied Definitions of ‘KOL’
Our views on how this challenge can be overcome, presented by Matt Campion, Executive Vice President.
Qualitative
Interactive Video Wall Simulates Collaboration
Baseline article discusses how the The Wall by Schlesinger can be used to drive better engagement and deeper insight.
Intercept Interviews
Planning Successful Marketing Research Intercept Interviews
In this guide, Schlesinger Group shares best practices for planning marketing research intercept interviews.
Regulations
General Data Protection Regulation
An overview of Schlesinger Group’s preparations for GDPR.
Data Protection & Security
Security & Data Protection at Schlesinger Group
An overview of Schlesinger Group’s security and data protection technologies and processes.
