Recent Articles
A collection of short articles featuring Schlesinger or
written by Schlesinger team members.
Global Series
Conducting Marketing Research in Japan
Our Global Qualitative Solutions team shares data collection tips for Japan’s current market.
Conducting Marketing Research in the United Kingdom
Our team at Schlesinger Group UK shares data collection tips for the United Kingdom’s current market.
Conducting Marketing Research in Spain
Schlesinger Group Spain shares data collection tips for the current market in Spain.
Conducting Marketing Research in Germany
Our team at Schlesinger Group Germany share data collection tips for Germany’s current market.
Conducting Marketing Research in Brazil
Our Global Qualitative Solutions team shares data collection tips for the current market in Brazil.
Conducting Healthcare Research in the United Kingdom
Schlesinger Group UK shares healthcare data collection tips for the current market in the UK.
Conducting Healthcare Research in Spain
Schlesinger Group Spain shares healthcare data collection tips for the current market in Spain.
How to Ace Global Qualitative Studies
Our Global Qualitative Solutions team shares tips for conducting successful qualitative research globally.
7 Best Practices for Screener Writing
Our qualitative research experts have compiled 7 crucial tips to help you design a screener that delivers optimal audience targeting.
Digital Qualitative
Does One Size Fit All in Qual
Jason Horine, Vice President, Client Development, looks at how important recruiting methods are to your online qualitative research.
Recruiting Asynchronous Online Qual
Jason Horine, Vice President, Client Solutions, shares his data collection tips for online qualitative research.
Seven Tips for Success with Digital Discussions
Access best practices for asynchronous online discussions. Our team of digital qualitative experts created a short guide to help you design and conduct effective research when using this approach.
Designing Mobile Qualitative to Achieve Better Insights
Access best practices for mobile qualitative. Our team of digital qualitative experts compiled twelve crucial tips to help you design and conduct effective mobile qualitative research while keeping the respondent and their experience top of mind.
Online Quantitative
Adopting a Multi-Tier Approach to Data Quality in Online Surveys
Our Schlesinger Quantitative team reviews our approach to high-quality data when conducting online surveys.
Responses to ESOMAR 37 Questions
Schlesinger Group responds to ESOMAR’s 37 Questions to help buyers of online sample.
Selecting an Online Sampling Partner with Confidence
We share a comprehensive framework for evaluating your panel partner, including the latest industry trends impacting consideration.
Elevate Your Questionnaire Design Strategy
Our quantitative team shares 9 practices that drive more reliable survey results and higher-quality data.
Thought Leaders
A Guide to Conducting Better Thought Leader Interviews
Matt Campion, Executive Vice President, share his advice on optimizing your thought leader interview results.
Impact of Varied Definitions of ‘KOL’
Our views on how this challenge can be overcome, presented by Matt Campion, Executive Vice President.
Qualitative
Interactive Video Wall Simulates Collaboration
Baseline article discusses how the The Wall by Schlesinger can be used to drive better engagement and deeper insight.
Intercept Interviews
Planning Successful Marketing Research Intercept Interviews
In this guide, Schlesinger Group shares best practices for planning marketing research intercept interviews.
Regulations
General Data Protection Regulation
An overview of Schlesinger Group’s preparations for GDPR.
Data Protection & Security
Security & Data Protection at Schlesinger Group
An overview of Schlesinger Group’s security and data protection technologies and processes.
