Recent Articles

Conducting Marketing Research in Japan

Nadine Casaletto, Director Global Qualitative Solutions, shares her data collection tips for Japan’s current market.

Conducting Marketing Research in the United Kingdom

Sarah Bennett, Project Manager at The Research House, shares her data collection tips for the United Kingdom’s current market.

Conducting Marketing Research in France

Eric Nalpas, Managing Director of Schlesinger Europe shares his data collection tips for France’s current market.

Conducting Marketing Research in Germany

Stephan Schmid, Managing Director, Schmiedl Marktforschung shares his data collection tips for Germany’s current market.

Conducting Marketing Research in Brazil

Nadine Casaletto shares her data collection tips for the current market in Brazil.

Conducting Healthcare Research in the United Kingdom

The Research House shares healthcare data collection tips for the current market in the UK.

Does One Size Fit All in Qual

Jason Horine, Vice President, Client Development  looks at how important recruiting methods are to your online qualitative research.

Conducting Asynchronous Online Qual

Jason Horine shares his data collection tips for online qualitative research.

Adopting a Multi-Tier Approach to Data Quality in Online Surveys

Hetul Bhavsar, Director, Client Services & Operations, Schlesinger Quantitative reviews our approach to high quality data when conducting online surveys .

Responses to ESOMAR 28 Questions

Schlesinger Group responds to ESOMAR’s 28 Questions to help buyers of online sample.

A Guide to Conducting Better Thought Leader Interviews

Matt Campion, Executive Vice President, share his advice on optimizing your thought leader interview results.

Impact of Varied Definitions of ‘KOL’

Our views on how this challenge can be overcome, presented by Matt Campion, Executive Vice President.

Interactive Video Wall Simulates Collaboration

Baseline article discusses how the The Wall by Schlesinger can be used to drive better engagement and deeper insight.

Podcast: Best Practices for Recruiting Great Participants

AJ Shaw and Liz Bloom share their tips for recruiting qualitative and ux respondents with Lon Taylor, on First Insights podcast.

Planning Successful Marketing Research Intercept Interviews

In this guide, Schlesinger Group shares best practices for planning marketing research intercept interviews.

General Data Protection Regulation

An overview of Schlesinger Group’s preparations for GDPR.

How the Research House in the UK is Preparing for Brexit

An overview of The Research House preparations for Brexit.

Security & Data Protection at Schlesinger Group

An overview of Schlesinger Group’s security and data protection technologies and processes.

The Effect of Patient Health Literacy on the Comprehension of Printed Prescription Drug Information

Health Literacy Initiative: A Key Lever in Improving Health

An article by the PMRG Health Literacy Initiative Committee about a market researchers’ responsibility and opportunity.