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Automated quantitative research should make it easier for you to collect data quickly and discover actionable consumer insights. It should open up possibilities and help you achieve your specific insights goals. To fully realize these benefits, your automated quantitative research platform should provide flexibility in three key areas.
1. Survey Setup
There is no one-size-fits-all survey or method, and you need the flexibility to reflect that reality. While you may have standard templates, a good automated quantitative research platform allows you to add or change questions, adjust your sample criteria, and alter response options – all on the fly. This flexibility keeps your projects agile and tailored to your unique insights objectives.
Methodify, Sago’s automated quantitative research engine, provides all of the above. You can decide what questions to include, what audience to target, and what response types to offer, whether you start from one of our pre-built solutions or build your method from scratch. In addition, features like dynamic piping and additional answer options make it easy to make important changes easily like adding theproduct or brand name without altering any other aspect of the method.
2. Research Reporting
Flexibility isn’t just a requirement during data collection; reporting also needs it. After all, the main reason to carry out a research project is to analyze the results and produce valuable insights. Your report must allow you to configure the data to quickly and easily uncover critical insights or findings.
Keep your focus on delivering much-needed insights rather than formatting documents |
Reporting flexibility should go beyond data presentation, though. You should be able to efficiently build an on-brand report and export it in the format best suited to your organization. These options keep your focus on delivering much-needed insights rather than formatting documents and tables.
With Methodify, readily configure reports to your needs. Choose whichever charting categories you want displayed for any question or collapse categories as you wish. Filter results by demographic, or create cross-tabulations for easy comparisons. Use a custom color palette and logo for your reports, which you can export as PDFs or PowerPoint slides. However you set it up, the choice is truly yours. |
User permissions are a key feature of Methodify. Not only can you set up user types such as basic, standard and advanced, you can customize those user types’ permissions. Decide who can edit, launch, or view projects in just a few clicks. These settings preserve data quality while making insights more accessible across your organization.
3. User Permissions
Automated quantitative research makes it easier for more users to run projects or view results, but you need the flexibility to decide on specific permissions. Your executive-level users may never want or need to run a project but want to see the results without waiting on the insights team to provide a full report. Perhaps your marketing team needs the autonomy to run, but not edit, basic ad tests built by the insights team. Without different user permissions, many of the time-saving benefits of automated research are lost.
User permissions are a key feature of Methodify. Not only can you set up user types such as basic, standard and advanced, you can customize those user types’ permissions. Decide who can edit, launch, or view projects in just a few clicks. These settings preserve data quality while making insights more accessible across your organization.
Flexibility and automated quantitative research go hand in hand. From building your survey to creating your report to setting up users, customization is key. Keep these features in mind as you evaluate platforms to support your automated research efforts. We guarantee they’ll provide you with more long-term success.
Eager to Learn More About the Flexibility Methodify Provides?
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