Usability Testing

Test interactive software and hardware for usability and user-friendliness using a unique and innovative mobile research lab. Sago Research Labs offers high-specification usability testing labs neatly packaged and supported across all our Sago research facilities and at off-site locations.

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Usability Testing Solutions for Qualitative Research

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MobiLAB™ UX – User Experience Testing Lab

Accompanied by a full-time technician, MobiLAB™ UX is a usability testing lab that allows clients to clearly observe and evaluate the testing on any interactive software or hardware
product, including websites, interactive software, hand-held devices, paper prototypes, ATMs, kiosks, automated voice response systems, etc.

The service includes:

  • Two or more remotely controlled cameras can be placed anywhere in a room
  • Digital screen capture software to display and record high resolution computer & mobile device screens
  • Picture-in-picture display and recording of the respondent/stimulus interaction
  • Large LCD display monitor in the client viewing room
  • MP4 digital recordings of all the sessions



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Recruitment Optimized for
Study Success

Recruitment success goes beyond tracking down and your precise target and convincing them to participate in your study. When researchers meet their respondents, they need the assurance that participants will be able to interact and express themselves effectively, that they are accustomed or comfortable with technology being deployed, and cooperative and engaged with the technique being used.

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Available
with any
Research Lab

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Video
Streaming

Experience real-time observation of consumers in their natural or preferred settings with Sago’s cutting-edge video streaming capabilities. This service is an ideal complement to our range of usability, eye-tracking, and videography offerings. Powered by Adobe Connect or Zoom platforms, our video streaming solution ensures seamless functionality and interactive engagement for an unparalleled user experience.

Video
Highlights

Present research results to your clients with a compelling video highlights summary using Videoreport™ for your in-depth or focus group interviews. This innovative alternative to lengthy written reports features a customized video with highlights from your focus group or other qualitative research recordings. We meticulously analyze hours of footage to select the most representative participant reactions and responses, supporting the research’s key findings. Alternatively, we can create video highlights based on your evaluation of the recordings.

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Ready to learn more about integrating research technology into your qualitative study?

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