Bettina Saffer


VP, Client Solutions

Bettina Saffer is responsible for supporting immediate and long-term objectives for client research and leading client revenue growth for Schlesinger Group Germany.
Bettina brings vast experience managing national and international consumer research projects across the automotive, healthcare, B2B, and consumer landscape and has a passion for combining qualitative and quantitative research approaches online and in-person to support her clients’ full research needs.

Bettina started her career at GIM before embarking on a distinguished career at GFK, where she was responsible for project management and key account management. In 2018, Bettina was promoted to Group Business Director and was tasked with building and leading the industry sales team at GFK.

Prior to joining Schlesinger Group, Bettina trained and practiced as a certified business coach, trainer, and change management consultant.

Bettina holds a degree in Social Sciences from the University of Mannheim and lives in Nuremberg. In her time off, she loves spending time with her husband and two kids, playing a round of golf, running, and spending time outdoors.

Industry Involvement

  • Insights Association

Connect with Bettina
Connect with Bettina on LinkedIn