Neuroscience Meets
Market Research
Discover the power of emotions and unveil subconscious feelings with consumer neuroscience. By integrating cutting-edge techniques into market research, we delve deeper into participants’ behavior to drive smarter business decisions. Our research labs utilize advanced software and hardware devices to monitor both peripheral and central nervous system activities, revealing hidden connections between attention, arousal, and emotions.
Application of Consumer
Neuroscience in Marketing Research
We provide full technology support utilizing our neuroscience research labs to test all types of stimuli including the following stimuli:
Websites
Print Media
Packaging
Store Shelving
Interactive Software
Mobile Apps
TV Commercials
Movie Trailers
Innovative Technology, Simply Packaged
Innovative Technology
Sago Research Labs offers a choice of unique and innovative marketing research technology labs to help qualitative researchers gain deeper insights and provide compelling data visualization.
Online or In-Person
Whether you choose in facility, online, or in the field, our research labs are designed to help you meet the growing challenges of testing products and collecting actionable data in an ever more complex, consumer-driven world.
Dedicated System Operator
Whatever solution you choose, our labs are always accompanied by a full-time, experienced, and client-friendly System Operator who works with you to deliver key research data captured and presented clearly and professionally for your client.
Usability / UX Testing
Test interactive software and hardware for usability and user-friendliness with a mobile research lab. MobiLAB™ UX offers a choice of high-specification usability testing labs, neatly packaged and supported across all our Sago research facilities and off-site locations. Sago offers:
- MobiLAB™ Usability Testing Lab
Eye Tracking
Get behavioral insights that take your research to the next level with MobiLAB ET eye-tracking labs. Accurately measure the attention and focus of a respondent by tracking their eye movements when they interact with your stimulus—whether it’s a product, an ad, a website, or a brochure. With MobiLAB ET, a dedicated technician will be on standby to assist you as you obtain deep insights, just like you’re looking through the eyes of the person. Offered both in-person and online, you can easily access eye-tracking labs wherever you need: in our facilities, in your preferred venue, or in-field.
Ideal for:
- In-Person Research on any type of stimuli
- Eye Tracking in real world environments
- Online Eye Tracking for computer and mobile interaction
Emotional Measurements
Gain a better understanding of consumers’ immediate emotional response with neuroscience techniques. Use this knowledge to drive audience engagement, brand loyalty, and purchase decisions. Sago offers:
- Biometric Testing
- EEG Neuromarketing
- Integrated Emotional & Behavioral Measures
- Facial Coding
