Recent Articles

A collection of short articles featuring Schlesinger or written by Schlesinger team members.

Global Series

Conducting Marketing Research in Japan

Our Global Qualitative Solutions team shares data collection tips for Japan’s current market.

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Conducting Marketing Research in United Kingdom Guide Mock Up

Conducting Marketing Research in the United Kingdom

Our team at Schlesinger Group UK shares data collection tips for the United Kingdom’s current market.

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Conducting Marketing Research in Spain

Conducting Marketing Research in Spain

Schlesinger Group Spain shares data collection tips for the current market in Spain.

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Conducting Marketing Research in Germany Guide Mock Up

Conducting Marketing Research in Germany

Stephan Schmid, Managing Director, Schlesinger Group Germany shares his data collection tips for Germany’s current market.

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Conducting Marketing Research in Brazil Guide Mock Up

Conducting Marketing Research in Brazil

Our Global Qualitative Solutions team shares data collection tips for the current market in Brazil.

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Conducting Healthcare Research in UK

Conducting Healthcare Research in the United Kingdom

Schlesinger Group UK shares healthcare data collection tips for the current market in the UK.

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Conducting Healthcare Research in Spain

Conducting Healthcare Research in Spain

Schlesinger Group Spain shares healthcare data collection tips for the current market in Spain.

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Global Qualitative Studies

How to Ace Global Qualitative Studies

Our Global Qualitative Solutions team shares tips for conducting successful qualitative research globally.

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Online Qualitative

Does One Size Fit All in Online Qual Recruiting Mock Up

Does One Size Fit All in Qual

Jason Horine, Vice President, Client Development, looks at how important recruiting methods are to your online qualitative research.

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Asynchronous Online Qual

Recruiting Asynchronous
Online Qual

Jason Horine, Vice President, Client Development, shares his data collection tips for online qualitative research.

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Seven Tips for Success with Digital Discussions 

Access best practices for asynchronous online discussions. Our team of digital qualitative experts created a short guide to help you design and conduct effective research when using this approach.

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Online Quantitative

Best Practices Data Quality

Adopting a Multi-Tier Approach to Data Quality in Online Surveys

Hetul Bhavsar, Director, Client Services & Operations, Schlesinger Quantitative reviews our approach to high quality data when conducting online surveys.

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Esomar 28

Responses to ESOMAR 28 Questions

Schlesinger Group responds to ESOMAR’s 28 Questions to help buyers of online sample.

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Selecting an Online Sampling Partner with Confidence

We share a comprehensive framework for evaluating your panel partner, including the latest industry trends impacting consideration.

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Thought Leaders

Guide to Conducting Better Thought Leader Interviews Mock Up

A Guide to Conducting Better Thought Leader Interviews

Matt Campion, Executive Vice President, share his advice on optimizing your thought leader interview results.

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Impact of Varied Definitions of KOL Mock Up

Impact of Varied Definitions of ‘KOL’

Our views on how this challenge can be overcome, presented by Matt Campion, Executive Vice President.

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Qualitative

Baseline Article Interactive Video Wall

Interactive Video Wall Simulates Collaboration

Baseline article discusses how the The Wall by Schlesinger can be used to drive better engagement and deeper insight.

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Podcast: Best Practices for Recruiting Great Participants

AJ Shaw and Liz Bloom share their tips for recruiting qualitative and ux respondents with Lon Taylor, on First Insights podcast.

Intercept Interviews

Intercept Interviews

Planning Successful Marketing Research Intercept Interviews

In this guide, Schlesinger Group shares best practices for planning marketing research intercept interviews.

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Regulations

Schlesinger-Preparations-for-GDPR

General Data Protection Regulation

An overview of Schlesinger Group’s preparations for GDPR.

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Data Protection & Security

Security and data protection

Security & Data Protection at Schlesinger Group

An overview of Schlesinger Group’s security and data protection technologies and processes.

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Health Literacy

Health Literacy

The Effect of Patient Health Literacy on the Comprehension of Printed Prescription Drug Information

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Health Literacy

Health Literacy Initiative: A Key Lever in Improving Health

An article by the PMRG Health Literacy Initiative Committee about a market researchers’ responsibility and opportunity.

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