Case Studies

Guide to Digital Qualitative Digital and mobile qualitative research allow us to gain rich, deep insights from the comfort of our own home, with some added benefits – including the ability to get close to our respondents from anywhere around the world. If you are new to digital qualitative, or just interested in learning more […]

Our New London Facility Opens Next Week Opening April 6 at 9 Kingsway WC2 Spanning the entire 5th floor, our new one-level research, strategy, and testing space in London was designed with particular attention to researcher needs, both during Covid and beyond. Six contemporary research suites offer flexible configurations for a variety of research methods […]

Schlesinger Group UK is RAS Certified  Schlesinger Group UK is AQR/MRS Recruiter Accreditation Scheme (RAS) Certified.  The RAS Company Accreditation developed by MRS and the Association for Qualitative Research (AQR) aims to improve the quality of qualitative recruitment by creating a set of standards for recruitment knowledge, skills, and competencies. The RAS is designed to recognize the range of knowledge and understanding required […]

Schlesinger Group Acquires Addison Research We are delighted to announce we have acquired Addison Research, a rapidly growing fieldwork and research services provider, headquartered in Toronto, Canada, with clients based predominantly in the Asia Pacific, North America, and Europe. Our combined qualitative and quantitative capabilities unlock substantial additional value for both Addison and Schlesinger clients. […]

The Latest Findings from Our Swing Voter Research The Swing Voter Project, a collaboration between Schlesinger Group and Engagious, continued this month to better understand how voters in key battleground states are thinking and talking about President Biden and national priorities. The online swing voter focus groups, conducted on March 16, included conversations around immigration, [...]

QualBoard 4.0 Insights Platform Use Cases to Gain an Edge with Your Digital Qualitative Research “Can I have pricing for a three-day online discussion?” This is a request that comes across our desks at least ten times a day, but as more and more clients want out-of-the-box solutions, it is important to know all you […]

Be There With Moderate Anywhere™ Host in-facility research from your home or office. Introducing Moderate Anywhere™, a qualitative technology solution, that allows researchers to conduct in-facility research from anywhere they have a computer, webcam, and internet. Moderate Anywhere uses proprietary online research technology to host in-person IDIs, focus groups, and CLTs with respondents in the […]

What Our Past Can Tell Us About the Future of Market Research Throughout history, society has experienced pandemics and other upheavals, much like we’ve faced with COVID-19. But perhaps a silver lining can be found in a relatively well-documented footnote in history: Isaac Newton was home from Cambridge during his Bubonic plague quarantine, and the […]

The Latest Findings from Our Swing Voter Research The Swing Voter Project, a collaboration between Schlesinger Group and Engagious, continued this month to better understand how voters in key battleground states are thinking and talking about national priorities. The online swing voter focus groups, conducted on February 9, included conversations around raising the federal minimum […]

In-Person Research is Happening Now Schlesinger Group is successfully conducting in-person research in our facilities across a variety of research methods, including IDIs and focus groups, usability testing, taste tests, and medical device testing. From project set up to execution, our recruitment, project management, and facility teams are working closely with our clients to drive […]