Combine the Qualitative Insights of a Focus Group With the Quantitative Precision of a Survey
Gather Instantaneous Data
Gauge interest and appeal to a concept or media via closed-end questions responded to non-verbally and anonymously, promoting unbiased participation and delivering results live to you and your clients.
A Tested and Trusted Data Collection Tool
Powered by Perception Analyzer®, Dials by Schlesinger uses the latest dials models, well maintained and supported by a knowledgeable and moderator-friendly Technical Facilitator who will guide you through your study.
Quickly Understand Perceptions and Better Predict Outcomes
Applications for Dials Research
Dials by Schlesinger is well-suited for providing continuous evaluation of any length communication or test material in focus groups, central locations, audience, and other environments.
A Range of Question Types Available for Programing
Your project objectives and analysis models drive your questions and question types. We program the system for your questions and support your program on-site.
Capture straightforward answers including ‘Yes/No’. Discrete choice questions are close-ended questions with pre-defined responses.
They allow participants to select one response from a list. Each response is coded to a value, with the range of values appearing on the dial display as the dial is turned.
The software displays responses in graphical, quick frequency, and crosstab views, and it allows for easy export to SPSS, Excel®, or virtually any advanced analytic software. You can also save results in JPEG, PDF, and other graphical file formats, or convert to HTML for sharing or posting online.
Intensity scale questions capture a participant’s preference over a range of values, such as 1 to 10 or 0 to 100 (you can program any custom scale between 0 and 100).
Intensity scales can be used to measure opinions, attitudes, or projected behavior on a variety of scales, including:
- Likelihood to purchase
This type of question captures positive or negative response as well as the intensity of the response.
The software displays results as a mean value plus a histogram showing frequencies across various range level.
Trade-off questions present participants with differential choices, comparing items in a pair-wise fashion such as:
- Item A versus Item B
- Item A versus Item C
- Item B versus Item C
The software summarizes these comparisons, showing preferences and the strengths of preferences, revealing not only which item is preferred, but by how much.
Moment-to-Moment questions capture participants’ varying, real-time reactions in response to continuous stimuli. As participants view the material, they constantly adjust the dial. The system frequently polls the dials, typically once per second, and stores the results synchronized with the timeline of the visual information.
Moment-to-Moment is most often used to test:
- Television ads
- TV pilots
- Live presentations
- Other video or audio programs
The Perception Analyzer collects data and plots as a multi-line-graph. The software can also super-impose the graph over the test material. This creates an overlay and synchronizes participants’ feedback to the stimuli for a revealing look at its impact, moment-to-moment. Data points for each dial during each second of the test may also be exported for further analysis and replotting using different subsets or criteria.
You have several options for viewing the data. You can show:
- The total sample as a moving white line
- Multiple subsets as moving color-coded lines
- The total, running cumulative mean
- Moment-to-Moment means for the total and the subsets
- A histogram of how the dial ratings are distributed throughout the test
Supporting You All the Way
We help you at every step to integrate the Perception Analyzer® into your study. Our Dials by Schlesinger Technical Facilitator is on-site with you during your entire study, setting up your sessions, running the system and making any adjustments to adapt to developments of your session. We:
“Working with the Schlesinger dials team was both easy and informative. The team was highly flexible, adjusting changing client needs onsite and customizing data deliverables, to help us find the best insights to report.”
“We used dials to test alternate commercials in video format. With real time data we pinpointed pivotal moments and captured insights into elusive issues like tempo and pace. The Schlesinger team provided outstanding project support. A special thank you to our tech for superb on-site tech expertise and timely, responsive data readouts.”