SCOTT BAKER, IPC
SVP, Client Solutions
Scott Baker joined the Schlesinger Group in 2014 on the Executive Management team overseeing the West Coast Operations. Today, as Senior Vice President, Client Solutions he oversees the Brand Team as well as several of the company’s key accounts. Scott plays a strategic role in Business Development – with a heavy focus on Financial/Technology, Retail/Hospitality, and Media/Entertainment verticals. Working with clients to achieve their research goals and develop long-term partnerships.
Scott began his career in the field of advertising before joining the research firm – Herron Associates in Tampa, Florida in 1991. In 1998 he moved to Los Angeles, California to join Adept Consumer Testing where he worked for 16 years from positions of Project Director to Vice President to several years as President before joining Schlesinger Group.
Scott is highly involved in several professional organizations: Insights Association, Intellus Worldwide, and AMA nationally. Over the years, he has served numerous local and national positions within these organizations and other non-profits. Currently, he serves on the Executive Committee for the Insights Association with a focus on National Events and DEI initiatives with the IDEA Council.
Scott is a graduate of the University of South Florida, with continued education from New York University, Loyola University, UCLA Extension, Burke Institute, and the Disney Institute. In addition, Scott is IPC certified which is an Insights Association designation.
Scott lives at the beach in Marina del Rey, CA, and can be found doing outdoor activities on the weekends between Venice Beach and Palm Desert.
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