Optimize Your Product
Our team is highly adept at planning and executing complex testing programs so that you can optimize your products for market success. We support a variety of methods for product testing, from facility and CLT to in-home or on-site testing, using qual, quant, or hybrid approaches.
Engage the Right Audience
Recruitment success goes beyond tracking down your precise target and convincing them to participate in your study. Sago enlists participants who will be able to express themselves effectively, that are comfortable with the technology being deployed, and who are cooperative and engaged.
Manage Product Fulfillment
Our Sago team expertly manages all aspects of product logistics and fulfillment. Our fulfillment center will receive your test product(s) in bulk, reorganize them per the project specifications, and ship them in the appropriate size and quantity to the qualified respondents.
Our Product Testing Solutions
On-the-Go Product Testing
Make complex product testing simple. On-the-Go Product Testing provides tech-enabled product and services testing by utilizing the smartphone-friendly digital qualitative platform QualBoard. With recruitment from Sago’s global qualitative panels and full project management, you can enjoy a seamless and engaging testing experience.
Taste Tests
We provide a range of food and drink testing solutions in our facilities or central locations. We support branded or blind-paired comparison tests or your proprietary technique. We pre-recruit or intercept and pre-screen participants to deliver a representative sample of respondents. Our test teams follow strict guidelines in preparation and presentation to avoid cross-contamination and ensure neutrality. For alcohol testing, we adhere to local laws to ensure responsible tasting.
Central Location Tests
We support researchers requiring respondents to have direct contact with a product. Sago is experienced at managing all aspects of your CLT data collection, from accommodating the particulars of your chosen technique to venue selection and respondent recruitment. We also support visual testing enhancements through mobile eye-tracking labs.
Product Clinics
Test and compare durable goods alongside competitive products in central locations. We run clinics for ready-for-consumer and industrial products, including prototypes. Our team ensures effective product interaction in a suitable environment accessible to your target market.
Product Reviews
Our sister company, Everyone Talks, connects brands, e-commerce, and online retailers to their core consumers for proactive product ratings and reviews. Waiting for a consumer to rate and review a product post-purchase is agonizing. For many products, it never happens or doesn’t happen in quantity. Proactively taking control of your ratings and reviews is crucial to a product’s success, especially at the beginning of the process.
Supplement Your Product Tests
We consult with you on combining various methods and techniques, in series or in parallel, to enhance the value of your product testing or to help deliver compelling research data.
